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Lots of factors make up SEO, and there are many suggestions and strategies out there that can help you find success. If you apply what you have learned from reading this article, you will have a great start towards SEO and find success online.

Use plurals and longer forms of words for keywords to create more hits on a search engine. Some engines use keyword stemming. If you chose a search term like "accountant" for your keyword, your site may not be included in search results relating to "accountants." The longer the form of keyword you use, the more likely that it will be returned in search results for similar words. For example, using "accounting" as a keyword will mean that keyword stemming will add your site to the search results shown for the keyword "accountant".

Javascript can be used, but some search engines overlook it. While there's no reason you can't choose to use it, it's also important to understand that different search engine crawlers will view your web page in different ways, depending on the crawler.

There are an almost limitless amount of techniques out there for SEO but trying to learn them all is a mistake. You only have so much time to devote to learning SEO, so make the best use of those hours by focusing on one part of the SEO puzzle at a time.

Keep your content fresh by writing and posting new content as quickly and as often as possible. Set a goal of how many stories you will publish per day or per week, and commit to it. Search engines judge sites with a fresh stream of content that is posted regularly as more valuable than those that only update the content occasionally. Featuring new content frequently will earn the site a much better ranking.