If you work with URL Shorteners?

Recently, these happened to me, I wrote my regular weekly newsletter and posted it in my site. Because was a longer WordPress URL, like countless other webmasters, We used a URL shortening intend to make this link more usable and manageable.

I posted this shortened URL to Twitter and placed it during my weekly email posting... immediately I started getting emails from my subscribers and followers... the hyperlink does not work properly, you'll want developed a mistake.

Which can be easily done, but when I checked the hyperlink, I came across how the shortening service was not functioning properly and giving the dreaded "Page Not Found" response. To compound the situation, I had been while using Google URL shortener Goo.gl as well as it turned out Google everyone assumed the big mistake was on my small part. I mean Google is Google.

In the past, I used to be using bit.ly but had switched to Goo.gl, well - because it is Google. And everything works better with Google; this is the first time something We used with Google had not worked as planned. And it just wasn't my links, none of the links with Goo.gl were working. No big loss, unless you were linking your Black Friday & Cyber Monday traffic throughout these shorteners. Ouch.

But this introduces the entire question of whether you should use a web link shortener?

A URL link shortener functions by redirecting your shorter link to the more one you've got applied for their database. If this sounds like a permanent 301 redirect, after that your SEO benefits should go through in your longer link. No harm done. In case your shortening service utilizes a 302 temporary link then SEO is just not passed through on your longer link since the engines like google only look at this link as temporary.

All of the top URL shorteners such as custom url uses 301 redirects so that they are SEO friendly, should they be working!

Out of this SEO perspective, there is absolutely no reason to never utilize these shortening services, besides they are great for sharing links and becoming your links around.

I only started using those link shorteners as a consequence of Twitter which only gives you 140 characters to make your point. These shorteners are also best for sharing and spreading your links on the internet. However, in a single way employing a URL shortener is not a smart marketing move simply because you are letting go of charge of your link, putting it in somebody else's hands, in cases like this Google's.

When it decreases, or they decide to not link to your articles for reasons unknown, you're in trouble. Same goes for bit.ly, they're in command of your links. Maybe it won't count a lot whether it is a general link, but if you a offer an affiliate link inside, you cannot change or alter it.

Or maybe imagine, you've 10's, even 100's of a large number of these shortened links spread everywhere in the web, bringing valuable SEO PR time for your website. Suddenly the service or company goes under and many types of your links disappear on the internet overnight.

Web services and sites go bankrupt or change directions on a regular basis, so the above scenario is not impossible. If you're using and according to these shortening services to provide both traffic and SEO to your website, then you need to think about.