Virtual COM port emulator
Why is it that some resellers on eBay and eBay alternatives have no problems offloading electronics like the portable DVD player and digital camera and others have listings languish for weeks on end?After all, on paper selling something like a portable DVD player makes great business sense.There's strong demand for it and it has a high perceived value. It doesn't cost much to source and there are many China wholesale dropship providers which means that good returns and a steady supply of products are generally guaranteed.Even for those who don't have the capital to buy bulk lots of everything they list.The issue surrounding items like the portable DVD player is the number of people offering it for sale on eBay and eBay alternatives.If you go to Amazon you can find almost 1500 listings for DVD players that can be carried around. On eBay there are more than 2000.So the challenge then is to increase the visibility for your listings and make them so attractive that the person browsing your listings can't help but buy them.The way that you do that is by focusing on the four parts of the listing which affect the ranking and the potential customers' impression of you and the portable DVD player.Good Headlines Are A Science Not An ArtEmotive headlines are great for newspaper writers but they're not so good for eBay.That is because a buyer is not going to click on more than 10% of the headlines for a particular product listing so the more details crammed into the title will increase their chance of clicking.
This will also help your product listings get found by Google, eBay and Yahoo search bots easier.But why is this necessary?Serious and seasoned online shoppers get specific with their queries and are likely to type in the exact features they are looking for in a portable DVD player.For example, a motivated buyer is more likely to type "portable DVD player with 11" Screen and DVB-T" into Google then something more generic than DVD player.Getting motivated buyers increases the chances of your sales so why not make it easier for them to find your listings in the first place. It is sure to help your conversion figures in the long run.To make the title more visible for motivated sellers use keyword research tools like Google AdWords or SEO book to make sure the terms you are using are the terms that are being searched for.Photographs And Videos Make Products More TangibleScientists are yet to come up with virtual screens which allow customers to feel and interact with an item they are thinking of buying.Thankfully we've got photographs to do that for us instead.Make sure you have front, side and back shots of the portable DVD player. It will also help to zoom in on any particular detail; like an extra port, or a unique DVD loading mechanism.If the DVD player has a lot of cool features (like a NAS emulator or a DVB-T/ATSC receiver) then it might also pay to show the accessories that come with the main unit like the game pads and TV aerials.Just documenting the wiring, CDs, instruction booklet and other contents of the cardboard box will go a long way in reassuring the customer that you are a genuine seller and they will get a good quality product.And if you deliver on it that will also increase the chances of word of mouth marketing in the future as your customer tells their friends about the good job that you did.Great Product Descriptions Motivate And InformWhen you put together the product description itself try to achieve two goals:*Let the customer know exactly what they're getting*Appeal to the customer's emotion by showing them which need this product addressesInclude every bit of information about the product that you can think of and be more detailed that you think necessary. Include every little feature, function and specification in such a way that the buyer can understand.Online buyers aren't all extremely tech-savvy. In fact, many gadget-buying novices are shopping online these days.Giving them lots of details will only halfway guarantee the sale. To make a portable DVD player all but irresistible to the buyer you need to show the buyer what they will get if they buy this item.This doesn't necessarily mean a free gift, although adding value does help (more about this later).This simply means that this item that you are selling them has to solve some problem or serve some function that would not be solved (or served) if the customer doesn't have it.Be it playing NES games, watching TV in the lunch break or keeping the kids quiet while in transit the more you appeal to their emotions the more you increase the chances of a sale.
Extra Value Extra InterestNothing quite motivates a customer, like the promise of a free gift.Resellers who can afford, or choose to, buy in wholesale lots can do this easily and quite frequently do this.In fact, some of the items more commonly bundled with the portable DVD player include* Bags* Solar chargers* Extra batteries* Extra cables* HeadphonesWhile it is possible for dropshippers to do this too it usually requires a little bit of synchronization, customer participation and understanding.By bundling accessories and portable DVD players from the same dropshipper and informing them to send two items in the same shipment you should be able to get around any problems.A second option is to inform customers that items will be coming from different partners and warn them that there may be some delay in getting them.A final option is to offer your customers free copyright-free material in a CD/download file, which can be delivered separately to the gadget.Just having accessories offered alongside the more expensive DVD players will also help lift your income.Don't just copy and paste your listings from your supplier. With a little bit of research and flair you will have your portable DVD player listings ranking high and selling out in no time.
