Podcast Recommendations For Business165290
With podcasting getting into the mainstream and podcast production tools becoming so simple to come by, it's natural for individuals to start talking about their companies in their podcasts. With out clear podcast recommendations, you may find your self accidentally offending important clients or giving away company secrets. At the exact same time, smart companies realize that podcasting critical information and insight to customers and customers is an efficient way to develop business.
IBM set a positive example for the business neighborhood in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the ways that its employees could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its employees participate actively in the podcasting communities, within the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go with out saying, employees working on secret and sensitive projects for long periods of time might inadvertently let slip a key piece of data. Clearly, any breach of security could place IBM and its customers, which consist of the Federal Government, at serious danger. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.
Second, IBM encourages workers in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to believe about whether the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for example, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production worth whilst placing podcasts on the same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the same as requests for interviews on television or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
