Podcast Recommendations For Business1417089
With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it is all-natural for individuals to start speaking about their companies in their podcasts. Without clear podcast guidelines, you may find your self accidentally offending key clients or giving away company secrets. At the same time, smart companies realize that podcasting crucial information and insight to clients and clients is an efficient way to develop business.
IBM set a positive example for the business community in 2005 when it posted official podcast guidelines for its employees. IBM emphasized the ways that its workers could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of becoming a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go with out saying, employees working on secret and sensitive projects for long periods of time may inadvertently let slip a important piece of data. Obviously, any breach of safety could put IBM and its clients, which consist of the Federal Government, at severe danger. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM specifically recommends that podcasting workers develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for example, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production worth whilst putting podcasts on the exact same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
