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The way to Get Your Website on Google

Use Google's free Keyword Planner tool before you begin writing.

It's no secret that any successful business in today's world must be best friends with Google. Consider your own experiences -- when you're looking for advice, who do you turn to? Your prospective customers are doing the exact same thing, so if you have not gotten in good with Google yet, you may be missing a whole world of individuals who could really use your products or services.

If you've been trying to find out how exactly to get your site on Google, you've taken step one. Admitting the demand means that you already understand the importance of setting yourself on the first page of individuals' searches. Now that you know it's a requirement, here are a few hints to enable you to befriend the Google gods:

Include Google Key Word Planner.

If Google is giving you the tools, you will definitely reap the benefits of learning the way to use them as you try to determine the best way to get your site on Google. Keyword Planner will enable you to understand which keywords will work best for you, help you assess historical data and touch base with the phrases your customers are trying to find. Key words are an enormous deal on earth of SEO, so it pays to understand which words your folks are putting into their search bars.

If you use Keyword Planner to have a look at your competition, particularly in terms of how high the search volume is, you are able to fix your own content to contain those words and phrases.

Know the Numbers.

There'sn't any business in which it doesn't pay to know what your competitors are doing. You cannot be better than the rest if you do not know what everyone else is offering.

Ahrefs is a fantastic tool that allows you to track your backlinks, key words, mentions of your brand and competitors' online activity (to an extent). The Locations Explorer, for instance, will allow you to hone in on the phrases which are making your competitions popular. Website Explorer can help you get to know your backlinks so you can see who is talking about you and who's referencing your own content.

The more backlinks you are able to build, the more credible you might be likely to be seen by Google, which implies the search engine is more likely to send people in your direction.

Cater Your Content.

Once upon a time, you could stuff keywords into your content and regurgitate the same old material, but those days are gone. Google gives shout-outs to folks who curate fresh content that's relevant and useful to its audience. You must use keywords, but take care not to go overboard. Density over 5% could penalize you rather than afford you new customers. You should have fresh web site copy that sets you apart from your own competition while showcasing that you're an authority figure in your field. Sites are virtually crucial bits of the cyber puzzle as of late, and if you are not writing savvy, there are loads of freelance writers who love to help you.

Learn the Best Way to Get Your Website on the First Page of Google Search Results

It's coveted. The pole position, the top dog, the cream of the crop -- yes, getting to the first page of Google's organic search results is the wish of most organizations using the internet for business development.

No, it's not impossible, and in this post, we'll answer the question the way to get your website on Google? We are going to discuss the four steps your organization needs to take as a way to attain the corner office of Google results.

Identify the Target Audience

Getting the site on page one of Google means you must begin with step 1 -- identify your target audience. Who is the ideal client you are going after? Once you've identified your market, you should take a peek at your analytics to see if the folks hunting and going to your own website fit with your target audience.

#2: Develop a Keyword Strategy

Once the target audience has been identified, the step 2 of having your site on Google is to develop a strategy around the key words your market would use in their searches to be able to locate useful info that your company is able to provide them.

Keyword strategy is an Search Engine Optimization term that's thrown around a lot, but in the most elementary form, it involves getting into the minds of your users.

If among your prospective customers will be looking on your products, how would they enter that in search? What key phrases and combinations of words might they use to locate you?

For instance, if you're trying to sell camera cases, your audience would seek out matters for example, "case" or "camera case." It's possible for you to use those high degree ones, in addition to longer keyword phrases. If your business is locally based, it is possible to break it down by region, and add locations for your key word phrases. For example, you may use a key word phrase such as, "camera cases in Cleveland, Ohio."

#3 Create Valuable Content

Once your keyword strategy is set up, it's time to participate step 3 and create content. Having your website on Google won't happen without content. The content you create should tell a story or be related in some way to the key words you have identified. You are able to do it in a number of methods, including everything from pushing out blog post to videos to providing content in the kind of responses in frequently asked questions parts of your site. Each of these elements needs to be relevant to your own key words.

#4 Code to SEO Standards

After you have identified your keywords and created a content plan, it is vital that you close the loop in step 4 and code your actual site to ensure that it fits with SEO and usability standards.

For instance, if your target was to sell camera cases, you'll probably have a lot of images of camera cases on your site.

Don't simply drop images with the default image titles such as Image001, Image002, etc., but instead, rename the pictures using relevant key words. Camera-cases-for-on-the-go.jpeg is a good example of a key word loaded image name.

In addition to that, it's important to properly use H1 and H2 tags on your own site.

Google has gotten so good that it scans websites exactly the same manner a person would read a site. Due to this newer reality, it is vital to design your code and content in a sense which makes sense to your own target users.

If you are looking to get on the first page of Google, your website has to be friendly and simple for the user to comprehend so that once they do get there, they will want to participate with your site.

While key words are important, avoid stuffing way too many keywords on your site.

Although it requires patience and dedication, Proximity Marketing's clients are able to realize kingpin results by following the four steps described previously. Patience, persistence and an aggressive Search Engine Optimization/content strategy will ensure your organization reaches results in its organic search results. If you are still wondering "how to get my website on Google", please contact us and we'll be happy to discuss it in more detail.

Changes in Google Ranking Factors - 2016

What's and is not a ranking variable in search? Here are the newest thoughts by industry pros on search ranking factors and particularly Google Ranking Factors as they are in 2016.

Content & Links Are the Two Most Significant Position Signs

Eric Enge noted in a post he participated in a Hangout with Google's Andrey Lippatsev, Search Quality Senior Strategist, who was asked about the top 3 position signals, noting that RankBrain was declared as the third most important. "I can tell you what they may be. It is content and links going into your website," answered Lippatesev.

"When you aren't facing page relevance or quality issues, links can, and do, continue to substantially impact positions." said Enge.

"Backlinks remain an incredibly significant Google position factor," said Brian Dean founder of Backlinko in a recent blog post on Google Ranking Factors. "We discovered the number of domains linking into a page correlated with positions more than every other variable." Read more on the Backlinko Standing Study at the conclusion of the article.

RankBrain - Third Most Significant Variable

Danny Sullivan of SearchEngineLand wrote an appealing piece on how RankBrain has now become the third most important position factor behind content and links. Based on a report onBackChannel RankBrain is used on virtually ALL search queries helping determine the most relevant results and their sequence:

Google is characteristically fuzzy on just how it enhances search (something to do with the long tail? Better interpretation of ambiguous requests?) but Jeff Dean says that RankBrain is "involved in every query," and changes the genuine positions "likely not in every query but in lots of queries." What is more, it is extremely successful. Of the hundreds of "signals" Google search uses when it calculates its positions (a sign might function as the user's geographic location, or whether the headline on a page matches the text in the query), RankBrain is now rated as the third most useful.

Click-Through Rate (CTR) IsN't a Position Variable

"I believe we can confirm that CTR isn't an immediate ranking signal for Google. At the exact same time, it can have an indirect effect," said Eric Enge in a recent video (below) they posted on their promotion web site Stone Temple Consulting. "Bunches of people clicking on a certain result might signal a genuine interest in it, which might mean it's a much better result in relation to the result above it. Notice I said might there. That will be important after. Anyway, many people have supposed that search engines such as Google would use this type of signal, obviously, bouncing it off against other signs that it uses in position."

So with that answer, one wonders why isn't then CTR a ranking signal? Chiefly because Google has told us they do not, commented Enge. He noted that it's just too easy to game and that it does not automatically mean the user was satisfied with the result. Google uses it internally for studying search behaviour but it isn't a ranking signal. He supplied this chart in a recent blog post. Enge wrote another post about CTR as a (non) position factor here.

Google Confirms 301, 302, 3xx redirects DoN't Lose PageRank Value

"30x redirects don't lose PageRank anymore," Google's Gary Illyes said in a tweet yesterday. Eric Enge asked Illyes in a Twitter answer if the redirects are "not even a dampening factor?" Illyes responded, "@stonetemple for PageRank, no." Barry Schwartz of Search Engine Land has more.

Local Company Standing Factors

2016 Quantitative Local Search Position Factors Study: If you want your company to rank better in local search results, focus on building popularity for your company, as the results of the study indicate that business popularity seems to outweigh all other variables, most importantly in the form of reviews and quality backlinks to your site. Google Review and Profile Perspective are definitely the two most important local business rank variables.

Cellular-Friendliness - a Ranking Signal on Mobile Searches

"This past year, we started using cellular-friendliness as a position signal on mobile searches," said Klemen Kloboves, a software engineer at Google, in a Google Webmaster blog post. "Today we're announcing that starting in May, we will start rolling out an update to cellular search results that raises the effect of the ranking signal to help our users find even more pages which are related and mobile-friendly."