An Internet Marketing Strategy that Works

You have to let them understand, IN EVERY POSSIBLE METHOD, that your web site exists. This HAS to belong to any Internet marketing strategy you establish. This is actually a fundamental marketing principle. Clients are not going to try to find you, you need to look for them.

Promoting your website online and building traffic is the topic of countless web sites, e-zines, books, courses and workshops. Using the web to promote your site, however, assumes that your consumers are web surfers. However there is a big portion of our population that is not as smart with the internet as we would like them to be.

So, exactly what about the big percentages of the population who are not? They will only find out about you through conventional marketing and public relations media. This is especially real if you serve a fairly regional market. These are the easiest and most inexpensive prospects for you to reach off-line.

Secret Off-Line Internet Marketing Strategies Here are a few of the ways to make your website known (this list was taken directly from the Traffic Building Volume of Ken Evoy's fantastic book, Make Your Website Sell! 2002:

· TELEVISION, print and other marketing · Stationary and business cards · Brochures, fliers, billboards, blimps, etc. · Direct mail (plainly on every document). · Telemarketing (make it part of the script). · Press release to targeted media.

The main principle, to which you can include all your creativity, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL WAYS OF GETTING YOUR WEBSITE KNOWN AND CHECKED OUT BY TARGETED POTENTIAL CUSTOMERS.

Unless you have a high budget, the TV, radio, classified ad path is not recommended but if you do run ads, make certain to mention your web site everywhere. Make it part of your Internet Marketing Strategy.

Another directing concept is that your off-line internet marketing activities ought to make it simple for your prospect to go straight to your website. One of the best ways to market your site off-line is direct mail postcards.

If your prospect sees your website on a signboard as she's owning home, she probably will not look you up when she gets to the office the next day.

This is not the only medium that has problems like this. Papers are large, radio needs to spell it out and like prior to the majority of people are driving at the time. On the other hand, if your possibility is sitting at her computer and a post card can be found in the mail announcing your website, she can just reverse and enter your URL and she's at your website.

Now if somebody remains in the workplace checking out a trade journal and comes across a short article about you in the publication, it's simple for him to copy your URL into his internet browser and pay your website a go to.

I don't suggest to state that those other opportunities will not drive traffic to your site, but it will take numerous impressions and repeating to obtain them to keep in mind your address.

On the other hand, direct mail postcards are normally gotten at the home or office where a computer exists, and if gotten somewhere else they are small adequate to keep with you up until you can get to a computer system.