Podcast Recommendations For Business7617843
With podcasting entering the mainstream and podcast production tools becoming so easy to come by, it is all-natural for people to start talking about their companies in their podcasts. With out clear podcast recommendations, you may find your self accidentally offending key customers or providing away company secrets. At the exact same time, smart companies understand that podcasting crucial information and insight to customers and clients is an efficient way to grow business.
IBM set a good instance for the business community in 2005 when it posted official podcast recommendations for its workers. IBM emphasized the ways that its employees could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of being a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, employees operating on secret and sensitive projects for lengthy periods of time may inadvertently let slip a important piece of data. Clearly, any breach of safety could place IBM and its clients, which include the Federal Government, at severe risk. Therefore, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they might have about the company outside company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting employees create original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether the material they want to present would make for an enjoyable podcast. Long lists of data, for instance, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while placing podcasts on the same level as other media requests. IBM requests that workers treat requests to appear on other people's podcasts as the exact same as requests for interviews on tv or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.
