What's A Good Way To Track My Email Results?

One of the advantages of email marketing, auto responders in especially, is it can be easy to set and neglect. Once you're collecting subscribers and your messages are all queued up, you don't require to invest a lot of time on it. But if you're not tracking your outcomes, you're probably leaving money on the table. Let's look at what you should be maintaining an eye on.

Most of the big email providers like Get Response, Imnica Mail and Aweber will give you stats for numerous things like open prices, click prices, bounce prices, and so on. A couple of the more important stats to track are your open rates and click prices.

These numbers will show you how many people actually read your e-mail and then click on one of the links you integrated. Assuming there are links in the e-mail, of course. Chances are you will send some without any.

By tracking this data, you can test different topic lines or links to see what gives you better outcomes. Most auto responder companies let you split test your messages by sending a different version of the e-mail to various components of your list. This lets you test different options inside the same email and see which one performs much better.

Another metric you might want to track is sales conversions. This can be a small more technical to set up, because you're going to have to pass tracking information from the email via to your website. But if you're not certain how to set up the technical side of it, you can outsource it for fairly small money. It is a relatively easy factor to set up for someone familiar with the procedure.

By tracking these conversions, you will know which emails are most effective at converting your readers. If you promote the exact same product in multiple messages, it is important to know which one(s) are really producing sales.

If you want to get really detailed tracking, you could even tag each link inside the same message separately so you can see which specific link is driving sales. How detailed you go with this stuff is up to you, just keep in mind that there is a point where the time you require to invest is not worth the additional data you get out of it.

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