The Secret World Of SEO Exposed: Tips For Improving Your Search Rankings

SEO, or "search engine optimization", means setting up your website so that it is as high as possible in the search engine rankings. SEO is a multimillion-dollar industry. There are those who will lead you to believe that SEO is a complex skill difficult for web site owners to master. See for yourself!

Have a few short articles instead of longer ones to keep your rank high. Long pages are weighted less highly than short ones by search engines. Also, viewers will not want to waste a lot of time on your page.

You can optimize your website by using a lot of different techniques. You will get the most results if your website is easy to use. The increased performance will result in an overall better experience for the user.

When creating anchor text for your website, simply using "click here" or other generic terms is not enough. Many people make the mistake of using generic links such as "click here". Customize your links using keywords for added SEO benefits. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.

Instead of using a link exchange, try using article exchanges to give a boost to your rankings. This means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This works even better than link exchanges, and of course each of you get fresh content.

Make sure that you have a good description tag, so that search engines will direct your target customers to your website. This particular tag should be thirty words or less. Don't pass 100 KB on the heading page.

Avoid Flash on your site. Using Flash will mean that you site takes longer to load and parts of it won't get read by the search engine spiders and the text in Flash won't make it into the index. To optimize a site for search engines, the content should be visible and easily accessible to search engine crawlers.

If you want to further expose yourself to search engine selection, make sure any blogging that you do is done through your own website. This generates more traffic for the site you are hoping to market.

Getting your website in free local listings on Google and Yahoo is an important step to take in improving your website's visibility. Services such as these will provide free publicity, which in turn will bring you more website visitors and exposure. Any way to get more publicity without spending money is a must.

Your website needs to be visually appealing. Including accessibility functions like the ability to enlarge fonts can help your site rank higher. Optimize your site for both readers and search engines.

Want to use SEO to help make your site visible? If so, videos, along with a nice video sitemap, can be used. You can use video for introducing your staff or yourself or to showcase products. Post videos on your website, and be sure to use good keywords for labels.