Are Custom Trade Show Exhibits Worth It?
It's easy to get excited about your first few forays into the world of conventions and conferences, but you don't want to over-invest in trade show stands if they will not give you a strong return on investment. If you're contemplating whether or not custom exhibits are the correct choice for your company, you need to carefully weigh the potential issues versus the enhanced marketing opportunities. There are a number of great factors why it could be worth it, but each has its pitfalls as well.
Sending A Powerful Message
Custom trade show exhibits send a powerful message about companies that use them. Conference or convention attendees tend to admire these customized displays, associating them with words like "success" and "established." Perception is critical when you're in front of thousands of possible leads, and custom exhibits have a tendency to be remembered longer than their cookie cutter cousins because visitors perceive them as a reflection of the company's high quality.
The Uniqueness Aspect
Branding is one of the most critical objectives for nearly any organization that has a product or service they want to sell. Custom exhibits can be tailored to your company image, use your corporate logo, and usually capture your unique message and image far much better than standard table top displays or stands. Using a good designer and operating with a company that can create a really one-of-a-kind exhibit, you can make a lasting impression simply because you stand out from the crowd.
The Flexibility Of Custom Trade Show Exhibits
Some companies favor to use rented trade show stands simply because they prefer versatility and are afraid they'll be locked in with a customized version. In reality, the opposite is accurate. You can design a distinctive booth that has a variety of elements, including table top displays and banner stands, that can be switched out based upon your accessible booth space and target audience, all the while maintaining your brand identity safe.
Frequency Of Use Vs. Budget
Price is always a consideration, particularly when your marketing budget is slim. If you aren't sure when the scales tip in favor of buying instead of renting, keep a couple of things in mind. If you only attend three or four events a year, renting can probably save you some money, whilst investing in custom trade show exhibits may be a better option if you set up shop on convention floors every month. Usually speaking, the cost of a rental is about 30% of the cost of similarly sized, one-of-a-type exhibits.
Only you can figure out which option is best for your business. If you are not sure which way to go, talk to a few specialists about the pros and cons in much more detail. They will guide you toward the solution that's best for you. If you still are not certain, try utilizing rented trade show stands at a few events and see what your ROI is. If you really feel like you need something much more specific or specialized in order to represent your company appropriately, it's probably time to get in touch with a show company and invest in something distinctive branded particularly for your company.
