Bike Billboard Advertising: It is Much more Than an Ad - It's an Attraction

People Are Sure to Take Notice If You: My many years of operating in retail and watching people has taught me a few things about people. Any time you can find an chance to entertain, inform, or create a sense of curiosity you should do so. Why? Simply because individuals are absolutely helpless against such triggers. Knowing this, when devising a marketing tactic for a client, I usually build my plan around either entertaining, informing or making curiosity.

Over 300 Advertisements Today and Not As soon as Was My Breath Taken Away. I know that over the course of today I had to have seen at least 300 advertisements. You too, correct? But not a single ad or message from today stands out. We take in ads like we take in breathes of air unconsciously. Only when our breath has been taken away, are we even conscious of our breathing. Taking away one's breath is my approach to advertising. Non-conventional advertising, i.e. Guerrilla Marketing, does this very best.

The Guerrilla In The Room. Just as people can in no way ignore a literal gorilla in the room people can in no way ignore guerrilla marketing. Non-traditional advertising a.k.a. guerrilla marketing gets noticed simply because the very essence of guerrilla marketing is to entertain or produce curiosity. When you employ guerrilla marketing, you know you have your targets full interest and can now correctly inform them about your great product or service. And just like that advertising works once more for the advertiser!

Peddle Power

This previous spring, my wife and I decided to downsize to one car. Dave Ramsey and his Financial Peace University class is what prompted such a rash choice. We felt if we could live with our one car (that's paid for) and make payment to ourself instead of paying the lease on our second car, we could eliminate our college loan debts in one year. So, I traded in my Altima for a new bike. Biking lends itself to many miles of contemplative thinking. On one of my bike rides to work I got to thinking: is there any way to make money on this bike? Bike billboard advertising is what came to mind. And, to my surprise other people had thought of this too. I place together some business cards. I designed a banner for my 41" x 29" bike billboard trailer advertising YOUR AD Here!. Businesses signed up and I had an extension to my current marketing agency. Street advertising or non-traditional advertising or simply place: bike billboard advertising.

Why it Works.

Bike billboarding is entertaining. How fun is it to see an overweight guy pulling an ad behind his bike? It is informative. The bike billboard ad has information about the advertiser. Lastly, It creates curiosity. Individuals look out for bikers anyway. How much more do people look out for a big guy on a little bike pulling a sign that you just have to read? The best part. It all expenses a fraction of the price compared to traditional advertising prices.

Is advertising bikes a new concept for you? Click for a description.