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No doubt, SNL is quite thankful to Facebook users for the social media blitz because it landed SNL the largest audience they've had in 18 months. Even now, the day after White's hosting spot on SNL it is one of the featured stories on Google News and has become a lively twitter topic as well.
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Brands like Old Spice and Starbucks have found ways to control that relationship. Take, for example, the powerful effect from the Old Spice campaign ads that increased sales by over 100% and created over 1.4 billion brand impressions. Not all companies have the resources to event management website invest millions of dollars in a campaign like that, but the power of social media is that no matter what the size of your company, whether your revenue is $100,000 or $5,000,000,000 a year, it can boost your visibility and develop a relationship with consumers that is powerful.
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Of course, none of this would have been possible if it wasn't for the pioneering vision of Benny Binion. Inviting the six best players in the world to sit down and play at the Horseshoe was the birth of what has become the behemoth series that swarms around Vegas every summer. A little trivia for you; the first Series wasn't decided by freezeout but by ballot, with Johnny Moss winning unanimously.
The images of children searching for eggs that make a "beeping" noise was too irresistible for the media to pass up. The DJCC's story on Saturday is just the first of a wave of Easter stories that you'll see over the next couple of weeks-- a clever Dallas top marketing agencies will also capitalize on the holiday feeding frenzy.
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