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There are many possible paths to success, but it takes work to get through the maze. The following article offers some of the best SEO tips.

Have a few short articles instead of longer ones to keep your rank high. Long pages will reduce the rank that you have. Many visitors may leave the article if it's too long.

Having a quality website is more important than just about anything else if you want your site to be successful. A large part of using SEO is bringing people to your website repeatedly and keeping them there. Focus on things that will boost your search engine rankings.

Use header tags. Headers are large at times. However, CSS can be used to alter the size. Headers are essential because search engines enjoy using them to rank sites. By using H1 or H2 tags for highlighting important products or services, the search engines can find something worthwhile.

It may seem kind of obvious, but make sure to register your site with the major search engines. Many people assume this is done automatically. Check often to ensure your website is still present and is being located. Even if you aren't at the top of the results, at least you know your site will show up when others are searching.

Hone in on one component of your business on each page. Don't attempt to promote all your stuff in a single post or article. This will cause your customer to leave the page. A page that just focuses on one thing will do well at getting people to visit.

Avoid duplicating content if you don't want your content considered spam. You may be using duplicated content and aren't even aware of it. You might think you're saving time by using a certain product description over again, but this is going to be viewed a different way by search engines.

Using free local listings to promote your business, as it is a great way to get your name out there. Services such as these will provide free publicity, which in turn will bring you more website visitors and exposure. Avoid dismissing free venues to use for publicity.

Incorporate keywords and keyword phrases into your HTML title tag to improve your SEO. Search engines look at the words that are in the title tag with more emphasis than any other content on your page. Use the strongest keyword for the best results, and drive more traffic to your site!

Be certain that the initial sentence found on your website can also be used as a meta description tag in HTML. While you may establish your own tag, there are search engines that instead use the first few sentences from your page in their search results. It's important to understand that this can affect your SEO rankings.

Even your title tags should include your target keywords. Title tags have the most weight with the search engines, so make sure to put your best keywords there. Placing the strongest keywords in the title tag maximizes your results and increases site traffic.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics.