Do not Get Banned From Selling on Amazon - It Could Be Forever!3590204
Amazon provides small companies and entrepreneurs ready access to a huge customer marketplace for their goods. Of course, sellers spend a price for the opportunity to trade on Amazon's good name, internet saturation and international marketplace reach. Not only do private sellers frequently discover themselves in direct competitors with the web behemoth for goods and solutions, but Amazon holds all the cards. To protect its personal reputation and maintain a satisfied customer base, Amazon's sellers' agreement and myriad rules stack the deck firmly in Amazon's favor.
In order to sell on Amazon.com, sellers should follow an exacting list of expectations that dictate how and when they interact with their customers at each point in the sales process. Fail to meet Amazon's performance expectations and you could obtain a not especially cheerful "Hello from Amazon.com" letter notifying you that your account has been blocked and your sales listings terminated. And, by the way, Amazon will be hanging onto your cash for the next 90 days to cover any unresolved financial issues.
For businesses that rely on Amazon.com as a main conduit to customers and order fulfillment, receiving one of Amazon's pc-generated "Hello" letters can spell disaster. A big component of the issue is that the letters are computer-generated. Pc algorithms don't care if you didn't respond to a customer inside the needed 24 hours simply because you had been hospitalized or on vacation. They are totally unsympathetic that your approval rating appears to be in the toilet not simply because you offer poor service but because the only customers who have bothered to offer feedback are dissatisfied ones.
Numerous Amazon.com sellers complain that they've been unfairly booted off Amazon simply because they've fallen victim to the "law of negative averages" in which a little quantity of unfavorable comments can, if they outnumber positive feedback, result in a negative feedback score. For example, if out of 50 sales, 47 customers are satisfied, but only 1 posts good feedback whilst 2 dissatisfied customers post unfavorable comments, Amazon's trackers will record a negative average and you'll quickly be the recipient of a letter from alliance @ amazon.com, Amazon's enforcement department.
What sends sellers into a panic is the phrase "the closure of an account is a permanent action," implying that you will be forever banned from selling on Amazon. And the ban will not only affect you, but anyone Amazon's on-line trackers can connect to your name, street address or email address. All is not lost, however, sellers can petition Amazon for reinstatement and a number have carried out so effectively. The process is not simple and, if reinstated, you can expect Amazon to scrutinize your account cautiously for some time (and hang onto your cash whilst they do so) but you can get back in the game.
1. Appear cautiously at the points produced in the letter you obtain from alliance @ amazon.com. Evaluation your customer metrics to see if you are falling short of expectations. 2. Respond promptly via e-mail, explain that you really feel your suspension is unfair and rebut each charge with as much factual information as possible. Attach pertinent records or letters from consumers and offer your explanation of any unfavorable feedback. 3. If you've failed to meet Amazon's overall performance targets, review your sales practices and provide an action plan to correct the problem. 4. Plead your case, emphasizing your sales and customer service record and pointing out how your product benefits customers. 5. Monitor your e-mail for Amazon's choice.
To prevent becoming terminated, keep a close eye on your e-mail and regularly evaluation Amazon's agreements and assist pages as Amazon might change its procedures and recommendations at any time without notifying sellers. Monitor the consumer metrics Amazon offers and evaluate your overall performance to the Amazon's seller performance targets to make certain you are hitting the anticipated benchmarks.
