Podcast Guidelines For Business9244190
With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it's natural for people to start speaking about their companies in their podcasts. With out clear podcast guidelines, you may find your self accidentally offending important customers or providing away company secrets. At the exact same time, smart companies realize that podcasting critical information and insight to clients and customers is an effective way to develop business.
IBM set a positive example for the business community in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the methods that its workers could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go with out saying, workers operating on secret and sensitive projects for long periods of time might inadvertently let slip a key piece of data. Clearly, any breach of security could put IBM and its clients, which include the Federal Government, at serious danger. Therefore, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they might have about the company outside company walls.
Second, IBM encourages workers in its podcast guidelines to review the way in which they present information. IBM particularly recommends that podcasting workers create original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production worth while putting podcasts on the same level as other media requests. IBM requests that employees treat requests to seem on other people's podcasts as the same as requests for interviews on television or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
