Podcast Recommendations For Business1374996
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it's natural for people to start talking about their companies in their podcasts. With out clear podcast recommendations, you might find yourself accidentally offending key clients or providing away company secrets. At the same time, smart companies understand that podcasting critical information and insight to clients and customers is an effective way to grow business.
IBM set a positive instance for the business community in 2005 when it posted official podcast guidelines for its employees. IBM emphasized the methods that its workers could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its employees participate actively in the podcasting communities, within the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, workers operating on secret and sensitive projects for lengthy periods of time might inadvertently let slip a key piece of data. Obviously, any breach of safety could place IBM and its clients, which consist of the Federal Government, at serious danger. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outside company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM specifically recommends that podcasting workers create original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for instance, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while placing podcasts on the same level as other media requests. IBM requests that workers treat requests to appear on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
