Sign Holders

There are many different types of sign holders you can use in a retail merchandising campaign. The most important decision on which sign holder to use if primarily based on the type of environment they will be used in.

A "harsh" atmosphere will require something a lot stronger in a display, even though it is not as appealing as a acrylic sign holder. Metal sign holders and re-enforced plastics are a lot much more resilient to breakage in this type of atmosphere. An instance of a rougher retail atmosphere would be a Walmart Store. High visitors, high volume and long store hours will take there toll on point of purchase displays. An instance of a much more forgiving retail atmosphere would be say a Bed and Bath Shop or a Pier 1 Store, which can use a more upscale or eye catching display.

The purpose lengthy life becomes an essential issue, even for temporary displays, is it should look great for maximum effectiveness as nicely as exposure. The longer a display is in "usable" situation, the greater the number of individuals who can absorb the marketing message. Just like any type of marketing you need a high number of contacts to make a sale, so the longer the message is in operating order, the more people exposed to it, growing the overall number of sales conversions.

The most essential factor to keep in mind when using a sign holder is to treat it just like any other type of marketing work, it is effectiveness is primarily based on the numbers game which governs all marketing efforts. When you take these factors into account, you can much better plan your marketing of sign holders for maximum exposure, effectiveness and most importantly long sales life.