Stone Island’s Carlo Rivetti On Style And Soccer

Really after i work with the design Cheap Stone Island Wholesale workforce of eight younger guys, they select the music and usually it is terrible! Carlo Rivetti: I believe that army, sports and efficiency garments are very inspirational - and I believe that in the DNA of Stone Island performance is vital. The Stone Island badge may be very recognisable, however how do you feel if you see folks wearing Stone Island products without badge?

I feel it’s really as much as you. We began originally with a removable badge and then five or six years we started putting two buttons inside - on the left facet, the facet of our hearts. This was in order that individuals who didn't want to put on the badge wouldn’t leave it at dwelling, they may put it inside their jackets. So maybe you don't wear it, but you at all times have it with you. That’s the concept.

Stone Island is so dominant inside streetwear world wide, how do you keep the subcultures happy with the success and development?

In the last ten years we centered on countries [in Europe] such as the UK and Italy - funnily they are all a one and a half hour flights from Milano! Then we began considering to the US [as] one in every of the key factors that we targeted on was that I did not need to change language. The large variations between the US and us? Our clients right here know the story perfectly - there is a type of membership. So the concept is that now within the US, we should be story-telling. What I hope in the US is that there are additionally people who can perceive our language, our historical past, and recognize it.

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By GQ Style magazine What do you like listening to when you are working?

Really once i work with the design group of 8 young guys, they choose the music and often it's horrible! When I’m pondering, I like classical music, but not within the workplace. Who’s your favorite player ever?

Nicely, I must mention two names. One, is our president that handed away ten years in the past, Giacinto Facchetti - he was a real prince. And he was really a gentleman.

GQ: The new collection is based on modern army and energetic sports activities. What was your inspiration behind this assortment?

Carlo Rivetti: I feel that military, sports activities and efficiency garments are very inspirational - and I think that in the DNA of Stone Island performance is vital. For example the new army camouflage in Italy. Are you aware the Carabinieri? They're an important police in Italy, and [their new uniform has] unbelievable new patterns and lovely new pockets.

No. Never. First of all, if we turn out to be profitable with a women’s assortment, then they might start asking for the matches to be "more sexy". But, what I am seeing now, within the international locations which Stone Island are known - the UK, Italy, Germany, Holland - young girls are beginning to wear Stone Island garments and I feel that men’s products on women look incredible.