Why-Apple-change-to-bluetooth-headsets-r

Bluetooth technology was originally used to allow people to connect wireless headsets to their mobile phones. Early Bluetooth systems for encoding audio (called codecs) were designed to support basic audio but weren’t intended for encoding music. Furthermore, pairing early Bluetooth devices with the iPhone was a major chore. As a result of these early limitations, Bluetooth earned a reputation for having poor audio quality and being difficult to pair. Most devices, including the iPhone 7, now utilize Bluetooth 4, which not only has better pairing capabilities but much better codecs that allow for greater sound quality when streaming music. Bluetooth audio is still technically lossy, meaning that audio gets compressed when listening to a Bluetooth speaker or headphone, but the compression doesn’t really affect the sound quality.

While serious audiophiles claim there is a difference between Bluetooth and analog audio, the average listener will not be able to hear a difference. While there are still some drawbacks to Bluetooth headphones, the tradeoffs are well worth it. Personally, I made the switch to Bluetooth headphones last year and I love them. Yes, there’s nothing worse than being on a long trip and having your headphones run out of battery, but avoiding being strapped to your iPhone or deal with tangled cables is great. And if you still want to have the ability to connect using cabled headphones, every major manufacturer will be coming out with Lightning cable headphones in time for the holiday season. One of the most common complaints I’ve heard is that Apple is being greedy, making the user experience worse in order to make more money selling new headphones.

This argument is flawed for several reasons. In the third quarter of 2016, iPhone sales accounted for 57 percent of Apple’s revenue, whereas iPhone accessory sales were not even significant enough to be reported in Apple’s earnings announcement. iPhone accessories such as headphones and speakers were included in Apple’s “other products.” The entire category, which also includes the Apple TV and Apple Watch, accounted for just 5 percent of Apple’s revenue.

To think that Apple would ever sacrifice iPhone sales for the sake of speaker sales makes no sense at all. Whether or not you agree with Apple’s decision, there is no hidden motive at play. Apple is simply trying to improve the iPhone.

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